Mumbrella360 panel to discuss how to survive the media revolution

mumbrella360The man described as “the father of Australian PR”, Noel Turnbull, will take part in a session at next month’s Mumbrella360 which explores the skills marketers, PR professionals and media owners need to survive the changes in media.

The panel also includes the head of AFL content arm AFL Media Sam Walch, Richard Carr, general manager of advertising agency JWT and former BRW editor Kate Mills, who is now integrated content editor across Fairfax.

Noel Turnbull, founder of Turnbull Porter Novelli, is now adjunct professor at the school of Media and Communications, RMIT University and has recently written a book called “How PR Works But Often Doesn’t”.

The session will be moderated by Vanessa Liell, managing director for n2n Communications.

The session seeks to explore the ways in which marketers, advertisers and PRs are all having to adapt their style and their skills to meet these new demands. It will examine the impact of the “two-speed” newsroom, the idea of brands as publishers, whether it’s the right approach for all marketers, how to reach audiences already overloaded with content options and what capabilities professionals need to develop in the future.


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