Howorth and OgilvyEarth win Canon Australia

Ogilvy PR’s Howorth and OgilvyEarth has been appointed to handle PR and communications strategy for Canon  Australia.   

The announcement:

Sydney, 21 January 2011: Canon Australia has appointed Howorth and OgilvyEarth, both part of Ogilvy PR Australia, to manage public relations and communications strategies across its corporate, sustainability and business imaging divisions.

Howorth and OgilvyEarth won the account in a competitive pre-Christmas pitch.

“We were impressed with Howorth and OgilvyEarth’s vision for Canon. They presented ideas that were insightful, imaginative and at the same time, campaign-able,” said Craig Manson, Director of Canon Business Imaging.

“This year will see an even greater focus on the revitalisation of the Canon brand in Australia, supporting our position as leaders in digital imaging and business solutions,” Craig said.

According to Kieran Moore, Chief Executive Officer of Ogilvy PR Australia, “We are thrilled to kick off 2011 in partnership with such a prestigious brand.”

“Ogilvy PR’s unique business model means we can offer clients like Canon bespoke teams of communication specialists. Our Canon team has expertise in technology, corporate communications and sustainability and will focus on building the Canon brand,” said Kieran.

Incumbent agency Hill & Knowlton will retain Canon’s consumer account.

Source: Canon Australia press release


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