Howorth rebrands to convey ‘momentum and forward movement’

November 28, 2018 10:00

WPP’s technology communication agency Howorth has rebranded and unveiled a new brand identity.

The new logo aims to convey “momentum and forward movement” and includes a redesign of the company’s website, graphics, communications and owned assets.

Howorth’s old logo

Howorth’s new logo

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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1 COMMENTS

Newton I. 28 Nov 18

Well I’ll be buggered if I can see “momentum and forward movement” in that logo. I’d better check up on the new meanings for “playful” and “creative” as well.