Howorth rebrands to convey ‘momentum and forward movement’

WPP’s technology communication agency Howorth has rebranded and unveiled a new brand identity.

The new logo aims to convey “momentum and forward movement” and includes a redesign of the company’s website, graphics, communications and owned assets.

Howorth’s old logo

Howorth’s new logo

Howorth’s new logo also appears in different colours to reflect the agency’s “playful and creative work”.

Graham White, Howorth’s group managing director, Graham White, said in a statement: “We’ve seen a significant shift in how brands tell stories and the way audiences consume them. Whilst traditional earned media is still very important, it’s part of a broader integrated approach to storytelling and reaching audiences with content also working across digital and social platforms.

“It made sense to launch our new brand identity in the same year we celebrate our 25th anniversary. Our passion for telling great stories hasn’t changed. It’s a simple but effective concept built around campaigns that make people think differently, feel something and act. This is how we make every story matter for our clients and how we help move their business forward.

“Storytelling is at the heart of what we do and is reflected in our new client mission: Stories that move your business forward. This mission is built into our new brand and lives and breathes in our work, our people and our culture.”

Howorth’s clients include Microsoft, SAP, Canon, Atlassian, Ancestry, Cabcharge, Equinix, Getty Images, Raiz Invest, Redback Technologies, Riverbed and Star Scientific.


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