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H&R Block wants consumers to be ‘Fascinated by Numbers’

H&R Block is attempting to change perspectives on tax with its new campaign, Fascinated by Numbers, which sees the brand attempt to demonstrate the brand’s accountants expertise and their love of numbers.

The campaign, created by Saatchi & Saatchi, consists of a series of advertisements that shows H&R Block employees being captivated by numbers in everyday scenarios and will be released across radio, digital and TV platforms.

The campaign aims to convey their accountants’ enthusiasm for numbers.

H&R Block’s marketing director, Melinda Spencer, said: “We’re proud to stand by the new messaging as it speaks true to the core nature and ethos of the company.”

“It’s important to establish a strong connection with the public and deliver above and beyond what they’ve typically come to expect from tax accountants,” Spencer said.

  • Credits:
  • Creative Agency: Saatchi & Saatchi
  • Media Agency: Unity Communications
  • Digital Agency: Razorfish
  • PR Agency: Frank PR
  • Client Credits:
  • H&R Block – Marketing Director: Melinda Spencer
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