H&R Block sends Aussies to sleep with the Australian Tax Code

October 20, 2020 10:12

H&R Block is recognising that the Australian Tax Code is enough to put anyone to sleep, and after the stressful year that has been 2020, it is helping people nod off to a peaceful slumber.

A new action for Google Assistants, ‘Taxation Relaxation’, will narrate five sections of the Income Tax Assessment Act of 1997 in soothing tones, stimulated by the instruction ‘Hey Google, talk to Taxation Relaxation’.

Created by H&R Block’s creative agency The Works, and supported by a social media campaign from PHD, Taxation Relaxation comes ahead of the October 31 deadline for people to lodge their own tax returns.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics