Huawei Mobile has created a new print and online campaign for a water, dust and shock resistant mobile phone from Huawei.
“Huawei have a true challenger brand mentality and aren’t afraid to buy work that changes the conversation. Everyone else is doing corporate wallpaper but this has a wit that helps it stand out from the crowd and resonate with our market,” said Tom Spicer, ECD, Arnold Furnace.
“In a highly competitive marketplace where product differentiation is dwindling, brand differentiation is key. We champion the original thinkers, the non-conformists, the smart cookies. This creative brings the product benefits to life in a fun and engaging way that delivers the brand personality in spades,” said Mark Treadwell, marketing director, Huawei Mobile Australia.
- Creatives: Luke Duggan, Cameron Brown
- Typography: Darren Cole, Nic Adamovich
- Creative directors: Tom Spicer, Paul Fenton
- Account management: Ian Hartley
- Agency Partners:
- Media: OMD
- Production house: Houdini