Huawei launches campaign for go-anywhere mobile phone

Huawei Mobile has created a new print and online campaign for a water, dust and shock resistant mobile phone from Huawei.

“Huawei have a true challenger brand mentality and aren’t afraid to buy work that changes the conversation. Everyone else is doing corporate wallpaper but this has a wit that helps it stand out from the crowd and resonate with our market,” said Tom Spicer, ECD, Arnold Furnace.