Huawei launches poster campaign for new Ascend range
Arnold Furnace has launched a new poster campaign for client Huawei.
The campaign introduces the Chinese mobile phone brand’s new Ascend range.
Tom Spicer, ECD at Arnold Furnace, said: “Our phones have become seamless extensions of our lives but Huawei are one of the few technology brands to really embrace that thought, putting the consumer at the heart of its advertising rather than just bare faced technology.”
Mark Treadwell, head of marketing at Huawei Devices Australia added: “Huawei have gained a great foothold in Australia with the help of the great work Arnold Furnace has been doing. This campaign continues that partnership with work that is again strategically strong, surprising and fun.”
Credits:
- Arnold Furnace team:
- ECD – Tom Spicer
- Creative team – Cameron Brown, Luke Duggan
- Design – Darren Cole, Nic Adamovich
- GAD – Ian Hartley
- Producer – Chris Hulsman
- Agency Partners:
- Illustrations – The Drawing Arm
- Media – OMD
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