Hubspot spells out Linkedin, Youtube audience strategy

Hal Crawford

June 19, 2025 10:16

Linkedin’s recent video focus is offering content creators one of the few easy wins left in earned media, according to Hubspot’s content boss.

Speaking with Mumbrella in Sydney, VP of Hubspot Media Jonathan Hunt also outlined an AI workflow where text newsletters are converted into scripts, and then into generated video to be distributed on Linkedin and Youtube shorts.

Hunt’s sizeable team – around 60 staff plus freelance contributors – creates content that reaches tens of millions of people every month across many different formats. That attention is then used to sell Hubspot’s CRM (Customer Relationship Management) platform.

Jonathan Hunt (Mumbrella)

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Hal Crawford

Crawford has worked across news media over a 30-year career, including running Ninemsn editorial in Sydney (editor-in-chief and publisher) and the TV3 newsroom in Auckland (chief news officer).

Topics

content marketing Gen AI Hubspot Jonathan Hunt LinkedIn Mindstream My First Million Newsletters Reddit The Hustle YouTube

1 COMMENTS

Tech Bro 20 Jun 25

So the strategy is basically taking text and converting it into video AI slop for platforms. That’s no different to the ‘cringey inspirational posts’ mentioned in the talk

User ID not verified.