Huckleberry wins Palace Cinemas account
Huckleberry has won the Palace Cinemas account.
The announcement:
Huckleberry Agency, specialists in bringing brands and consumers together, has been appointed the contract of Palace Cinemas, Australia’s leading boutique cinema group.
Huckleberry will be responsible for the media planning, buying and advising on strategy for the impressive network of cinemas with unique locations across Australia. Huckleberry’s first project for Palace is ‘Flashback Films’, a series of much loved family classic films, targeted parents who wish to relive the films that shaped their childhood with theirchildren.
Huckleberry Agency also manages the Madman Entertainment account and is well credentialed in the entertainment space.
Benjamin Zeccola, CEO at Palace Cinemas said, “Huckleberry presented us with terrific advice and access to a great team of media and digital specialists.”
Melissa Roberts, Managing Director of Huckleberry said, “This is a great win for Huckleberry and we are wrapped to add Palace to our client group. With our full service agency model, we look forward to being able to assist Palace not only with great media strategy and implementation, but other areas of the business as our working relationship develops.
“We’ve really enjoyed working with the Palace team during the pitch on boarding process and look forward to making a real difference to their business.”
Source: Huckleberry media release
