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HuffPo Aus goes live a day early with exclusive on Julie Bishop’s views on same-sex marriage

The Huffington Post Australia has launched a day earlier then expected, with the news site running an exclusive report on Julie Bishop’s stance on same sex marriage.

HuffPoIt has launched with featured blog posts from Arianna Huffington, editor-in-chief Tory Maguire, the MP for Herbet Ewen Jones, co-founder of The Fred Hollows Foundation Gabi Hollows and the yellow Wiggle Emma Watkins.

In Huffington’s post she wrote: “HuffPost Australia will be dedicated to producing great original reporting about the critical issues that Australians face, and to telling stories that focus on helping Australians live more fulfilling lives, while opening up our blogging platform to voices from all across the country to start a conversation on the topics that matter to Australians most.”

HuffPost down underHuffington singled out Australia’s work culture as one theme the site will be focusing on, with editor-in-chief Tory Maguire’s first blog post focusing on the topic and the issue of working on Sundays.

The site launched with 15 blog posts from Australian contributors as well as features on how to ‘Jazz up your jaffle’ and ‘Rugby League’s first openly gay player’, and sports stories including Jason Day’s PGA Open win and how Australia’s women’s cricketers are setting the standard.

Brands advertising on the site at launch include Volvo, Accor Hotels, Freedom Furniture, Newcastle University, Microsoft, Fairfax’s Domain, Bellabox, Adzuna and The Feel Great Challenge.

Huffington also thanked HuffPo Australia’s launch partner Fairfax Media, although it does not appear Fairfax mastheads including the Sydney Morning Herald and The Age are cross-promoting content to the site at this stage.

“I especially want to thank Fairfax CEO Greg Hywood and Group Director of Digital Ventures Guy Reypert. We couldn’t have asked for better partners as we’ve gone about the work of building HuffPost Australia,” she wrote.

“We are very lucky to have great leaders at the helm: our CEO Chris Janz, who previously was the founding CEO of Allure Media, and our editor-in-chief Tory Maguire, who joins HuffPost Australia with more than 15 years experience, including serving as the Political Correspondent and Assistant Editor of Sydney’s Daily Telegraph and launching the opinion site The Punch.”

Earlier this month HuffPo Australia CEO Chris Janz said the site had “two clear goals” of being top five Nielsen online news sites and profitable within three years.

Huffington Post had gone on a hiring blitz ahead of its launch, securing more than ten staff to work under former Maguire who heads the editorial side of the operation. Among the hires are assistant Daily Mail editor Chris Paine and 9news.com.au supervising producer Nicolette Logue as news editors; former executive producer of video at AAP Tom Compagnoni who will lead its video content; and experienced former ABC and SBS political reporter Karen Barlow, who will be the local Huffpo’s political editor.

Last month media commentator and creative director and owner of Campaign Edge Dee Madigan described an unsolicited approach from the publisher to write for free as “insulting“.

The US version of Huffington Post is running as its lead story a welcome to the Australian version of the site.

HuffPo

 

Separately Mashable has also launched its Asia presence today.

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