Huggies uses Mickey and Minnie Mouse to launch new product range in Disney tie-up
Disney has teamed up with Kimberley-Clark brand Huggies in a campaign to launch a new type of Nappy-Pants.
Created by Ogilvy Sydney, a 30 second TV ad called ‘keeping little groovers moving’ demonstrates the flexible-style nappies aimed at ‘active’ babies.
https://youtu.be/NI4FBR6PqW4
The commercial features Disney’s Mickey and Minnie Mouse, who were chosen following a social media survey which asked who would be best to feature on Nappy Pants.
This is amazing I was holding back tears. Reminds me of why I got into this industry. Fresh, relevant and crafted to a level I haven’t seen since Bravia ‘Balls’ or dare I say since well before that.
Top marks, really amazing stuff. Really.
Cartoon charicters on diapers is not news
how many agency producers???!!!! how many suits????!!!!
not
I get it for some ads. This is not one of them.
Holding back tears, then.
How do you even pronounce Ogilvy?