Hulsbosch rebrands venture capital industry group, AVCAL

The industry body representing Australia’s private equity and venture capital sectors, AVCAL, has rebranded with help from branding agency Hulsbosch.

The Announcement:


The national peak body representing the private equity and venture capital industry, AVCAL – Australian Private Equity and Venture Capital Association Limited – launched last week a rename and rebrand by brand and design experts Hulsbosch.

The new association name, Australian Investment Council, and new visual identity will start to be seen across all communications collateral for both internal and external stakeholders.

Hulsbosch and the Council partnered to address existing brand challenges, define its brand personality and values, and realign the brand with the association’s goals for 2019 and beyond.

The new strategic positioning aims to support the Council’s role to encourage business and government in understanding the benefits of the private capital model of ownership, and its capacity in contributing to investment and employment growth across the Australian economy.

Carolyn Pitt, Head of Account Management at Hulsbosch said, “The brand idea ‘investing for growth’ speaks to what drives both the Council, and its members. The compelling new logo is simple, iconic and communicates the Council’s role in both growth and in facilitating stronger conversations throughout the industry.”

From a Hulsbosch media release


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