News

Hunger Games takes 2012’s biggest opening day at box office

The Hunger Games has taken $1.75m on opening night at the Australian box office according to the Motion Picture Distributors Association of Australia.

The much anticipated film opened across 471 screens for a screen average of $3715 to make it the biggest opening day for 2012.

Adapted from the novels of Suzanne Collins this is the first film in a trilogy, and is being compared to the Twilight series for its romance/sci-fi youth targeting.

In Australia, the film by produced Lionsgate, is distributed by Roadshow Films.

Phil Oneile, Roadshow Films director of marketing said: “The film’s strong opening day figures show Australian audiences have been eagerly waiting to see these popular characters translated to the screen. We are thrilled with the response and anticipate the film’s success to continue growing.”

In the US, the film  is expected to be the widest release of a non-sequel film by a non-major studio.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.