Hungry Jack’s ‘bemused’ by McDonald’s suit: ‘It is clearly evident that customers are not confused’
Hungry Jack’s has hit back at McDonald’s claims that its Big Jack infringes on the trademark of McDonald’s Big Mac.
The fast-food chain released a statement today saying it was ‘bemused’ by the lawsuit and that the two burgers are different in many ways.
“Hungry Jack’s is bemused by the trademark lawsuit filed against it in the Federal Court,” said a spokesperson.
The Big Jack actually tastes better than Big Mac. Maybe that’s why Maccas is worried?
This is expert level trolling at it’s best.
They expected the lawsuit and also the associated media coverage to do their marketing for them.
Well played Burger King… I mean Hungry Jacks.
The mega jack is definitely different than the big mac… Its bigger!!!
Considering Burger King in the UK have been selling the exact same burger over the last two decades called The Big King,then I’m not sure how McDonald’s in Australia has a case unless of course they are going for the similar sounding names angle,Big Mac/Big Jack.
The Big Mac has reduced in size, quality and flavor over the years. The Big Jack is so different in all those areas… the Mega Jack is off the hook and a meal on its own. I hope HJ wins this as there is no comparison. Flavor over cardboard.