Hungry Jack’s Whopper: the burger you eat after being knighted

Robin Hicks

July 17, 2012 12:09

Clemenger BBDO Sydney has released an ad for Hungry Jack’s based around its new ‘Eat righteous’ positioning.

In the ad for the Whopper, directed by Trent O’Donnell through JungleBoys, a narrator claims that the burger is what people would eat having just been knighted, while staring at the horizon, or while posing in a portrait.

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Robin Hicks

Topics

Hungry Jacks

5 COMMENTS

Anonymous 17 Jul 12

Based on these ads i’d rather eat righteous than eat interesting??????

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Johnno 17 Jul 12

sound like he’s saying “rights arse” … or is that part of the ingredients

David Ogilvy 17 Jul 12

seriously these ads are crap. cant believe someone gets paid to come up with this tripe

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Anonymous 18 Jul 12

Somehow, “epic” and “flavoursome” are not words I would associate with Hungry Jacks. Why don’t these crap-food chains just give up and go for the cheap n nasty angle? That was the only reason I ate there, before they jacked up the prices.

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charles bayer 18 Jul 12

Myth Busters meets Game of Thrones?

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