Hungry Jack’s Whopper: the burger you eat after being knighted
Clemenger BBDO Sydney has released an ad for Hungry Jack’s based around its new ‘Eat righteous’ positioning.
In the ad for the Whopper, directed by Trent O’Donnell through JungleBoys, a narrator claims that the burger is what people would eat having just been knighted, while staring at the horizon, or while posing in a portrait.
“The two spots signal a new creative direction for the Hungry Jack’s brand, which will focus on the flavour supremacy of its burger range,” said Justin Cox, group account director, Clemenger BBDO Sydney. “Eat Righteous is a rally cry for consumers to stop putting up with the bland and boring, and indulge in more epic,
flavoursome food.”
Credits:
- Hungry Jack’s
- National marketing director: Jim Wilson
- National marketing manager: Paul Tredinnick
- Clemenger BBDO Sydney
- Executive creative director: Paul Nagy
- Senior art director: Baz Baker
- Senior copywriter: Chris Pearce
- Art director: Ben Alden
- Copywriter: Michael Dawson
- Group account director: Justin Cox
- Senior account director: Charleen Ong
- Senior account manager: Claire Tritton
- Account executive: George Downing
- Strategy planner: Graham Alvarez
- TV producer: Jonathan Gerard
- Editor: Lucas Vazquez
- Production company: Jungle Boys
- Director: Trent O’Donnell
- Producer: Chloe Rickard
- Post production: Emerald City
- Audio: Pitchfork
topics
Hungry Jacks
Based on these ads i’d rather eat righteous than eat interesting??????
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sound like he’s saying “rights arse” … or is that part of the ingredients
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seriously these ads are crap. cant believe someone gets paid to come up with this tripe
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Somehow, “epic” and “flavoursome” are not words I would associate with Hungry Jacks. Why don’t these crap-food chains just give up and go for the cheap n nasty angle? That was the only reason I ate there, before they jacked up the prices.
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Myth Busters meets Game of Thrones?
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