Hungry Jack’s Whopper: the burger you eat after being knighted

Clemenger BBDO Sydney has released an ad for Hungry Jack’s based around its new ‘Eat righteous’ positioning.

In the ad for the Whopper, directed by Trent O’Donnell through JungleBoys, a narrator claims that the burger is what people would eat having just been knighted, while staring at the horizon, or while posing in a portrait.

“The two spots signal a new creative direction for the Hungry Jack’s brand, which will focus on the flavour supremacy of its burger range,” said Justin Cox, group account director, Clemenger BBDO Sydney. “Eat Righteous is a rally cry for consumers to stop putting up with the bland and boring, and indulge in more epic,
flavoursome food.”


  • Hungry Jack’s
  • National marketing director: Jim Wilson
  • National marketing manager: Paul Tredinnick
  • Clemenger BBDO Sydney
  • Executive creative director: Paul Nagy
  • Senior art director: Baz Baker
  • Senior copywriter: Chris Pearce
  • Art director: Ben Alden
  • Copywriter: Michael Dawson
  • Group account director: Justin Cox
  • Senior account director: Charleen Ong
  • Senior account manager: Claire Tritton
  • Account executive: George Downing
  • Strategy planner: Graham Alvarez
  • TV producer: Jonathan Gerard
  • Editor: Lucas Vazquez
  • Production company: Jungle Boys
  • Director: Trent O’Donnell
  • Producer: Chloe Rickard
  • Post production: Emerald City
  • Audio: Pitchfork

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