Hyundai confronts customers with isolation realities as road trips return

Hyundai is celebrating the return of road trips now that restrictions against intrastate travel have been lifted.

In a campaign by Innocean Australia, the auto brand declares it’s “time for some new routes” while presenting some GPS routes Australians have become very familiar with in isolation: Bed to table, couch to delivery pick-up and couch back to bed.

The creative tracks the only routes people have been travelling their house

The campaign first appeared just ahead of the Queen’s birthday long weekend in press and out-of-home, the first weekend intrastate travel was allowed, with a welcome mat leading the viewer out of their home and towards their car.