Hyundai Sante Fe: Experience the unforgettable

Korean car specialist Innocean has launched a campaign for the Hyundai Sante Fe that sees a family drive through a mountainous landscape where they encounter black and white portraits of themselves.

The ad was directed by Bruce Hunt and visual effects were by Animal Logic, which bought part of post house Fuel FX today.

Oliver Mann, marketing director at Hyundai, said in a press release: “The new Santa Fe brings Hyundai’s promise of modern premium products to family SUV buyers. The new campaign matches these families’ adventurous lifestyles with Santa Fe’s appealing blend of style, quality and capability.”

Scott Lambert, Innocean’s creative director added: “The New Santa Fe is a beautiful SUV that can take you to unforgettable places where moments and memories can be found. Bruce and Danny have created a film that makes you just want to visit there”.


Client – Hyundai Motor Company Australia
Marketing Director, HMCA: Oliver Mann
Senior Manager, Marketing Communications, HMCA: Alex Pinsuti
Brand Communications Manager, HMCA: Kate McGeoch
Brand Communications Coordinator, HMCA: Stewart Parnaby

Agency – Innocean
General Manager: Amanda Wheeler
Creative Director: Scott Lambert
Copywriter: Yanni Pounartzis
Art Directors: Mike Lind, Rua Perston
Group Business Director, Tim Hiley
Senior Business Manager: Ryan Lonsdale
Planning Director: Kathy O’Connor
Head of Broadcast: Tania Templeton

Production Company – Revolver
Director: Bruce Hunt
Producer: Catherine Jarman
DOP: Danny Ruhlman
VFX: Animal Logic
Sound: Song Zu


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