Hyundai Elantra: the big small car
In a TV spot created by Innocean Australia, Hyundai has used the idea of a Russian doll to introduce its new Elantra, the small car with big car features.
The ad involved designing, engineering, and animating 18 mechanical arms to transform a ceiling decoration into robotic apparatus.
Great spot! Nice job all – particularly my son, Jesse Bradstreet.
Nice work. A vast improvement on the i30 time-lapse stuff.
Now let’s see if this is a cogent campaign and not just a good TVC execution…