‘I have a lot of respect for Nine’: Seven news boss not interested in network battles
The race to #1 is inevitably what every network is chasing, but the Seven news boss says he is only focused on what is happening internally.
Appearing on a recent episode of Mumbrella’s one-on-one podcast, the director of news and current affairs and editor-in-chief at Seven West Media, Anthony De Ceglie, acknowledged that the perception of “beating Channel Nine or Channel Nine beating Channel Seven is the definition of winning”, but he is more interested in simply building Seven’s audience.
“I have a lot of respect for Nine and a lot of respect for the broadcast ratings,” De Ceglie told host Neil Griffiths.
“I’d lie if I said I didn’t check [the ratings] when they come out every morning and not be happy when we win and a bit upset when we lose, but I just think at the end of the day, if we think success is simply beating our counterpart in broadcast, I don’t think we’re ever going to get to the next big thing.”
Hmmmm 4 corners anyone?
It’s quite staggering that no one acknowledges that he used to have aust most watched news service and in a very short time let ch9 take the mantle for the first time in about 10 years.
Where is Kerry Stokes and the board in not seeing that?Surely Jeff Howard notices that his number 1 news is no longer number 1?
Numbers don’t lie.
3 million TikTok views wow! I’ll bet that gave your advertisers and viewers in Australia a real buzz. Stick to the knitting,
Don’t forget the devastating impact on staff morale that he’s overseen.
No 2 nationally after years at #1 will do that.
I’ve worked at 7 for over 30 years and never seen the company and news division in a poorer state. it is devastating to see 7news number 2 nationally after so many years at the top and all this talk about the brand being reformed. it was australia’s number 1 and they messed with it and now it’s not. please spare us the victory laps. ratings and revenue are through the floor and years of reputation building have been dissolved. sorry nothing to celebrate ADC