IAA calls on marketing, advertising and comms students to enter Big Idea challenge
Tertiary students from disciplines across media, marketing, advertising and communications can now enter the Big Idea challenge for 2020.
The Big Idea is run by the International Advertising Association (IAA) and offers students the opportunity to work on a real-life brief for a brand to solve a key marketing and communications challenge.
Last year, students worked on a brief for Coca-Cola, while ANZ is this year’s client.
The competition is open until 29 September
The bank’s head of brand strategy and marketing, Kjetil Undhjem, said ANZ is excited to partner on this project.
“Why? Because we believe that change is driven by the ones who will experience it – yes, that is you. So we are looking for ingenuity and original ideas that will resonate with Aussies today, and tomorrow, to improve people’s financial wellbeing. We need your help/ ideas to ensure we can all stay on top of our finances,” Undhjem said.
The IAA”s chairman emeritus Heather Leembruggen, said the challenge prepares graduates for the transition from university into professional practice.
“IAA Big Idea provides undergraduate students lots of scope for innovative ideas, critical thinking and creative solutions,” she said. “IAA Big Idea, now in its 18th year, is recognised for its contribution to the development of tomorrow’s generation of industry leaders and in helping participants gain jobs and internships.”
The leader of last year’s winning team, Jayde Machel, also endorsed the competition.
Last year’s winning team
“The IAA Big Idea competition was an incredible experience. Working on a real-life brief on a tight schedule made me feel even more eager and prepared to get into the industry. More notably, the ability to make the industry connections throughout the experience has allowed me the opportunities and exposure to start my career.”
The deadline for submissions is 29 September. Four finalist teams will be announced on 29 October, and judging will take place on 9 November.
An overview of the brief, the client project, rules of engagement, conditions of entry and all procedures can be found here.
topics
ANZ
Heather Leembruggen
IAA
IAA Big Idea Challenge
International Advertising Association
Kjetil Undhjem
Let’s get this right you want to commission my students to use their IP to create campaign for an actual client who gets to own the IP and my students have their ideas appropriated. For free. This is modern day digital slavery
This does not even offer the winning team, each, a one year paid internship or full time job, but like a donkey with a carrot on a stick there is there is an unspoken “this may open doors” It is cliché for this type of “comp”. The IAA is an industry body.
I have companies coming all the time with these ideas, I used to engage in good faith but then I started to feel my students were being exploited. Modern students are busy with both study and work to keep their head above water. What usually happens is maybe one or two entries from across the country enter with a half hearted attempt the company / institution loses interest, if the entrants are lucky an unpaid intern may be given the job to chose the best and then nothing is heard again from anyone – ever. I would like to hear from other lecturers and students on this.
Here is some of the T&C’s
OWNERSHIP OF THE WORK: All work submitted belongs to the IAA BIG IDEA 2020 Client, ANZ Banking Group, and may be used by the Client without further compensation, or copyright claims.
Team members are NOT PERMITTED to use their submissions for personal or institutional promotion purposes in any media or online via the internet, mobile or video.
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