IAB appoints new policy director
IAB Australia has appointed Sarah Kruger as its director of policy and regulatory affairs.
Kruger comes to the online advertising peak body from Seven West Media, where she was head of government and regulatory affairs. Prior to that, she was CRA’s chief legal and government affairs officer.
At IAB, Kruger will work with member organisations, other trade associations, policy makers, and the global IAB network, “with the primary goal of distilling and navigating the myriads of local and global regulatory frameworks that underpin the digital advertising ecosystem today and into the future.”
Gai Le Roy, CEO of IAB Australia said in the announcement that Kruger is “ideally placed to help navigate the complex and evolving regulatory environment”
Sarah Kruger
“She will play a critical role in advancing our work on privacy reform, data governance, transparency and industry standards, supporting a sustainable and innovative future for digital advertising in Australia.”
Kruger joins IAB, effectively immediately, and said in the media release she “look[s] forward to working closely with publishers, tech platforms and advertisers on the important policy and regulatory issues that the sector faces.”
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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