IAB Australia does callout in annual Adtech Survey

IAB Australia has put its annual callout for responses from agency and marketing world to its 2015 Adtech survey.

The announcement: 

The IAB Ad Tech survey currently in field that is targeted at marketers and agencies: http://iabadtechsurvey2015.questionpro.com

Data and technology. Together, they’re upending the worlds of advertising and marketing. Given this, we would appreciate your feedback in an online survey concerning automated marketing in Australia.

Data marketing automation is becoming increasingly important to companies, but at the same time incredibly complex. This survey is focused on understanding how Australian organisations are currently addressing technology within the larger digital marketing and communications ecosystems. Our overall aim is to identify how IAB Australia can assist in tackling relevant industry challenges moving forward.

This is your chance to help define this incredible industry, so if you are involved in digital marketing, advertising & media, please take 5 to 10 minutes to give us your perspective.

In appreciation for your inputs all respondents will gain exclusive access to the report and will go into the draw to win an Apple Watch.

Source: IAB Australia


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.