IAB Australia launches free Ad Effectiveness Fundamentals training program for advertisers

Andrew Banks

February 24, 2022 6:00

IAB Australia has launched its IAB Ad Effectiveness Fundamentals training program, designed to help brand marketers understand the commonly used methodologies, as well as providing an overview of emerging techniques for evaluating advertising including neuroscience and attention measurement.

The online training program, which is free to attend, allows participants to work through the curriculum at their own pace and then complete an assessment to receive certification.

Natalie Stanbury

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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