IAB Australia launches new resource centre and opens new membership category

Industry body, the Interactive Advertising Bureau of Australia has announced a new digital resource center for members and launched a new membership category.   

The announcement:

29th November 2012: IAB Australia has launched a new membership category today, introducing IAB Associate Membership which is open to companies that sell any form of interactive advertising or whose business supports the sale of interactive advertising and marketing. The announcement comes as IAB Australia launches its new digital resource centre for the online industry, now live at www.iabaustralia.com.au.

The industry portal offers a range of new functionalities for members aimed to make it more streamlined and user-friendly. Members will be able to renew their membership online, manage their own dedicated page on the website, upload their press releases, share their job ads and apply to sit on a Council. They will also have unparalleled access to over 350 resources, including 80 exclusive Australian case studies on award winning campaigns, research and an extensive glossary of 600 industry terms compiled from overseas IABs and the Council work.