Fisher: set to return to the IAB.
The Interactive Advertising Bureau has rehired former CEO Paul Fisher on what is understood to be ‘project basis’ as it hunts for a new boss.
Fisher headed the digital industry body from 2008-2012, and is understood to be taking on a number of projects on a ‘contract basis’, as the Bureau searches for a new Australian CEO and research director.
The return of Fisher at the IAB comes as the IAB and Nielsen prepares to launch its monthly digital ratings product, which fuses desktop and mobile data.
Mumbrella revealed last month that IAB CEO Alice Manners will be stepping down in April.
The departure of Manners leaves the IAB with current vacancies in its two most important roles of CEO and research director, following the departure of Lisa Walsh last year.
Fisher left the IAB in 2012 for a regional role with audience measurement company Nielsen. He was most recently commercial director of Cartelux.
Update 10.30pm – The IAB has now issued the following statement:
IAB Australia has engaged Paul Fisher as a consultant on a contract basis while it recruits for a new CEO.
Fisher will assist the Board selection committee with the identification and recruitment of the new CEO, while also providing consulting support as required to the IAB team with existing projects and ongoing council management during the transition period.
IAB Australia announced earlier this month that Alice Manners, CEO of IAB Australia would be stepping down in May to take up a new role in Perth.
Ed Harrison, Chairman of IAB Australia said: “We are delighted that Paul will be able to work us behind the scenes, ensuring that we continue the momentum behind all that Alice has achieved during her tenure. Paul is a safe pair of hands and very well qualified to assist us during the recruitment and appointment of our next CEO.”