IAB extends ads.txt standard to apps in continued attempt to fight online ad fraud

May 23, 2019 5:11

IAB Australia has released its apps-ads.txt as part of the fight against online ad fraud, advising media buyers they should actively look for app-ads.txt files along with ads.txt files when reviewing advertising inventory.

The IAB has also recommended local publishers quickly adopt the solution to help limit the spread of counterfeit programmatic advertising inventory, estimated by consultancy Emarketer to cost the ad industry up to US$19bn a year globally.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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