IAB lays groundwork for measurement contract tender

February 7, 2014 12:29

The Interactive Advertising Bureau (IAB) today confirmed that it is laying the groundwork for an open tender of the IAB contract as its preferred provider of online audience measurement.

The contract is currently held by audience measurement company Nielsen, which won the contract to be the official measurement service back in 2011 and had the contract renewed without tender last year.

“One of the key priorities for the IAB this year is around online measurement,” said CEO of IAB Alice Manners. “We have a deed renewal process happening, so the IAB looks at the environment and have the online audience measurement framework in the marketplace.”

“We have a contract in place with Nielsen and this year that will come into a renewal process. One of the key things will be what we require from an environmental perspective that goes beyond the desktop.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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