IAB: online advertising surges with 33 percent year-on-year growth in September quarter
Lastest online numbers from the IAB/PwC show online advertising surging 33 percent year-on-year in September quarter.
The announcement:
Australian online advertising has surged again to deliver 33 percent year on year growth for quarter ending 30th September 2015, reaching $1.565m for the quarter. The data, which comes from the latest IAB/PWC Online Advertising Expenditure Report (OAER), shows that General Display advertising was the leading sector for the quarter, achieving 53 percent year on year growth; while Classifieds grew 28 percent and Search & Directories grew 21 percent.
Mobile advertising expenditure increased to $418.9 million in the September quarter 2015, with 55 percent mobile advertising expenditure attributed to mobile display and 45 percent to mobile search. Smartphones now hold 67 percent of the device category share and tablets at 33 percent.
