IAB reports record entries for 2011 awards
The Interactive Advertising Bureau of Australia is reporting record numbers of entries ahead of this year’s awards. Numbers were up by 19% compared to 2010, according to the body.
The announcement:
23 May 2011: IAB Australia today announced a record 218 entries in the 2011 IAB Awards, an increase of 19 percent from the number of entries in 2010’s Awards. Judging is now open until mid June and finalists will be announced shortly after then. Tickets are already selling fast for the IAB Awards ceremony on 28th July, 2011 when the winners will be announced.
IAB Australia CEO Paul Fisher is delighted with the boost in entries, and says the IAB Awards is set for its biggest year yet.
“The past year has been incredible for online advertising with the industry continuing its double digit growth, and the creativity and effectiveness of the thousands of campaigns now run online is reflected in the volume of high quality campaign entered in to the awards. The best of these campaigns will be honoured at our award ceremony as we showcase Australia’s creative talent at the industry’s most anticipated night of the year, with the Best In Show winners off to New York to also compete in the US MIXX Awards in September.”
The 2011 Judging Panel of industry luminaries includes Duncan Arthur, General Manager at SAY Media; Paul Elliott, National Head of Digital at OMD; and Danny Bass, Chief Digital Officer at Group M. Josie Brown, Head of Digital at Proctor & Gamble and Richard Knott, Advertising Manager at Optus are amongst the advertiser representatives to be announced.
The major sponsor for the 2011 IAB Australia Awards is REA Media, with category and party sponsors including News Digital Media, Adconion, MediaMotive, AD2ONE, Red Lever, Facebook, Google, Multi Channel Network, SBS, ninemsn, Tresscox and BBC Worldwide.
For more information about the IAB awards, or to purchase tickets visit www.iabawards2011.com.au
