Telstra exits IAB Board

The Interactive Advertising Bureau of Australia (IAB) has suffered a blow to its Board, with Telstra withdrawing and others in discussions, Mumbrella understands.The Board, which is made up of News Corp, Yahoo7, Telstra, REA Group, Carsales, Google, Simpsons Solicitors, Fairfax Media, Nine and Facebook, are understood to pay $150,000 each year for their place.

Mumbrella understands Telstra expressed lack of interest prior to the annual general meeting. 

This means Rebecca Haagsma, director of production innovation and customer experience, sport and entertainment at Telstra, will no longer be on the Board.

Vijay Solanki, CEO of the IAB Australia, confirmed the news: “We can confirm that from 1st July 2018, Telstra will no longer hold a seat on the IAB Australia Board.

“We are delighted however that they will be continuing to support IAB Australia, maintaining a strong, ongoing involvement in both the Measurement and Regulatory Councils as well as actively engaging in key programs as a senior IAB member.”

It follows major publisher disputes with Nielsen over methodology and the slow progression and roll out of its products.

Following issues with measurement related to Google AMP and https, Fairfax Media withdrew from Nielsen’s digital content ratings.

Mumbrella understands a number of other publishers have also voiced their concerns to Nielsen, but are yet to see results.

One of their main concerns is the disparity between unique audience in Digital Ratings Monthly and Digital Content Ratings. Publishers have also expressed concerns about Nielsen’s decision to use Facebook’s video measurement, and contribute those audience views to total audience.


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