ICC Cricket World Cup final helps Nine pip Seven to Sunday night win

A big Sunday night of sport saw Nine and Seven battle it out for the ratings win, with the ICC Cricket World Cup final  helping Nine Network take a slight edge, winning the evening with a 33.8% audience share over Seven Network’s 29.6%.

The match, which saw England triumph over New Zealand, brought an average of 361,000 metro viewers to secondary channel 9Gem between 7.30am and when ratings reset at 2am, helping it to a 9.4% audience share.

A further 225,000viewers tuned in for the cricket on Foxtel’s subscription channel Fox Cricket.

Combined with the success of Australian Ninja Warrior, which was up year-on-year with 899,000 metro viewers, it was a good night for Nine.

But Seven still held the most-watched program for the evening. Seven News brought in 1.115m metro viewers and House Rules was up to 732,000 from last week’s 694,000. The network’s AFL coverage of the Western Bulldogs vs Melbourne which aired on Seven in Perth and Melbourne, Richmond vs Greater Western Sydney on Seven in Sydney and Port Adelaide vs Brisbane on Seven in Adelaide and 7mate in Brisbane brought in a collective 434,000 metro viewers and 581,000 when combined with regional numbers. 216,000 of those viewers were in the Melbourne market.

Seven also aired the men’s Wimbledon final which saw Novak Djokovic beat Roger Federer in a five set marathon ending after 4am. Because of the late finish, complete viewer numbers won’t be available till tomorrow, but OzTAM’s preliminary figures show 403,000 metro viewers tuned in for the first part of the match.

The last of the sport coverage on Sunday was the NRL match between the Wests Tigers and Parramatta Eels which aired on Nine in Sydney and Brisbane to 294,000 viewers.

In the key advertising demographics it was Nine’s night. Australian Ninja Warrior took the top spot in the 16-39s, 18-49s and 25-54s, followed by Nine News in the latter two and Ten’s Masterchef in the first. Nine was the most-watched channel by metro audiences in both the 25-52 bracket and 16-39, with 22.3% and 18.7% audience share respectively.

Masterchef brought in 605,000 metro viewers for Ten overall, making it Ten’s most-watched programming, followed by The Sunday Project at 7pm with 431,000.

On the ABC it was ABC News that was most-watched, seeing 628,000 metro viewers tune in, followed by The Planets on 490,000.

Seven held a higher audience share than Nine as a channel, with 21.4% over Nine’s 20.7%, while Ten’s audience share was 10.6% as a channel and 16.0% as a network and the ABC held 10.0% as a channel and 14.1% at a network level.


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