Ice Break pits guitar solo against drum solo in drag race
The Monkeys has released the next instalment of its campaign for Parmalat energy drink brand Ice Break, which kicked off with a motorised billboard drag race last month.
Phase two sees a guitar solo take on a drum solo in a drag race.
The car representing the guitar sole is a 1973 VJ E44 Valiant Charger 318 V8 and the drum solo by a 1970 XY Ford GT Replica 351 V8. Ice Break’s Facebook fans helped customise the cars.
Good that the agency had fun I guess..
Love it!
Bang on brand and the audience will love it. Shouldn’t feel bad about
having fun either. Good on ya Monkeys.
Like