iD Collective expands client portfolio with three new fashion clients

iD Collective has expanded it’s client portfolio, adding three new fashion clients, Gorman, LA Gear and Swatch.

The announcement:

Creative communications agency, iD Collective continues to expand its client portfolio, with the recent appointment of Gorman, LA Gear and Swatch.

With the agency’s team of communication experts, iD Collective is excited to be working alongside Gorman to showcase its playful and colourful styles in the iD Sydney Showroom, as well as providing samples to media, KOL’s and stylists. The brand has also worked with iD across previous PR Campaigns. Founded by Lisa Gorman in 1999, the brand continues to uphold the values of sustainability ensuring
garments are produced ethically to eliminate all negative impacts on the environment. The current styles include pops of colours and patterns, similarly, the Gorman Playground range focuses on bright and fun colours of youth for kids.

90s iconic brand, LA Gear, has recently relaunched across Australia, paying homage to its LA streetwear heritage whilst transforming into new elevated trends to inspire a new generation. iD Collective has been appointed to deliver and organise its campaign concept and shoot, PR, and social media management. iD is also working with the LA Gear team with influencer management, to showcase its new designs, reaching a diverse range of different people. LA Gear has successfully launched in Big W stores nationwide and is being sold exclusively. iD is excited to be working with the LA Gear team, bringing LA Gear to Australia.

Applying iD Collective’s expertise in the fashion space, the agency has also worked hand in hand with Swiss-made brand, Swatch to launch its new collaborations with BIOCERAMIC Colours of Nature and Centre Pompidou to the Australian market. Swatch embodies a concept of quality that has transcended time, combining the technical quality as well as the aesthetic quality of their products. iD Collective has managed its strategic PR Campaign, alongside influencer and event management to showcase its latest pieces.

Source: ID Collective media release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.