ID Collective hires Leah White as creative director

PR agency ID Collective has hired Leah White as creative director.

White will be leveraging her experience in creative production and working with clients such as Innisfree and Adidas.

White was previously managing editor of Fashion Journal

White spent over 10 years as managing editor of Fashion Journal. Most recently, she spent four months with the City of Melbourne working as communications lead for Melbourne Fashion Week.

White said the role at ID Collective was a natural fit for her skills.

“Delivering content solutions to brands and organisations big and small is one of my key strengths, so the role of creative director at ID Collective seemed a natural fit. I’m really excited to join the team and apply my skillset to the agency’s growing portfolio of clients,” she said.

ID Collective stated: “Leah has hit the ground running collaborating with clients such as Adidas and Innisfree. We are proud to have Leah join the team, as we continue to evolve and amplify both internally and for our clients.”

This year, ID Collective won the PR accounts for Fresh As, Ecco footwear, Driza-Bone, Crunch Fitness, Tropeaka, Goanna, Genovese Coffee and Yu Kitchen.


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