ID Collective wins Cadbury PR account

Cadbury has appointed iD Collective to its public relations account.

The agency will be responsible for Cadbury’s brands including Cadbury Dairy Milk, Cadbury Blocks, Cadbury Marvellous Creations, Cadbury Dark Milk, Cadbury Roses.

Amanda Booth, iD Collective director, said in a statement: “We have an approach to FMCG brands that is all about generating results. We deliver ROI, whilst simultaneously building an emotional connection with the brands that we represent. Our primary goal is to take a brand, evolve and ultimately amplify it.”

Red Agency are also currently on the Cadbury roster.

Other clients of iD Collective include Target, Tourism Malaysia, DFO, Spalding, Chadstone, Sherrin, Adidas, Cadbury, Foot Locker, Cold Rock and Uni Qlo.

ID Collective’s offerings include event management, public relations, digital/social media strategy, influencer marketing, talent management, strategic marketing, graphic design and content creation.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.