ID Collective wins Cadbury PR account
Cadbury has appointed iD Collective to its public relations account.
The agency will be responsible for Cadbury’s brands including Cadbury Dairy Milk, Cadbury Blocks, Cadbury Marvellous Creations, Cadbury Dark Milk, Cadbury Roses.
Amanda Booth, iD Collective director, said in a statement: “We have an approach to FMCG brands that is all about generating results. We deliver ROI, whilst simultaneously building an emotional connection with the brands that we represent. Our primary goal is to take a brand, evolve and ultimately amplify it.”
Red Agency are also currently on the Cadbury roster.
Other clients of iD Collective include Target, Tourism Malaysia, DFO, Spalding, Chadstone, Sherrin, Adidas, Cadbury, Foot Locker, Cold Rock and Uni Qlo.
ID Collective’s offerings include event management, public relations, digital/social media strategy, influencer marketing, talent management, strategic marketing, graphic design and content creation.
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