ID Collective works with Accor to boost Sydney Olympic Park hotel profiles
ID Collective is working with Accor to bolster the images of Sydney Olympic Park’s ibis, Novotel and Pullman as top staycation choices for Sydney’s families.
The announcement:
iD Collective is proud to announce the campaign with Accor to elevate the Pullman and Novotel at Sydney Olympic Park as the premier choices for family staycations in the Sydney market.
The campaign increases social traction for Pullman and Novotel’s Family Packages, authentically connecting with target audiences and differentiating the hotel from competitors. Leveraging the highly anticipated Disney on Ice shows at Qudos Bank Arena to arrange full staycation experiences for a range of influencers, iD has successfully positioned Accor Sydney Olympic Park Hotels as the ideal destination for families looking to escape the mundane for a weekend.
The campaign is featured in collaborations with influencers and their families who enjoyed their stays at Pullman at Sydney Olympic Park, including Montarna Pitt and Lahnee McDonald, as well as Amy Morgan and Ivone Hendarta who stayed at the neighbouring Novotel at Sydney Olympic Park. Their content showcased the full experience of a family package at Accor Sydney Olympic Park, highlighting how it can help create lasting memories for families.
“Pullman, Novotel and ibis at Sydney Olympic Park offers an unparalleled experience for families,” said Amanda Booth, executive director at iD Collective. “Our campaign focuses on showcasing the magic and memories that can be experienced from a simple family staycation while also profiling Pullman and Novotel’s exceptional amenities, prime location, and activities for families. By tapping into the excitement around Disney on Ice, we are able to generate significant buzz and create a compelling narrative that beautifully showcases the family-friendly nature of their hotels”
Benjamin Nesbitt – precinct general manager, Pullman, Novotel, & ibis Sydney Olympic Park at Accor adds: “We’re thrilled to see the incredible response to our family packages. iD Collective has done an outstanding job of capturing the essence of what makes our hotels special for families. Their campaign has resonated with our target audience and helped us create lasting memories for guests of all ages. We’re excited to continue building upon this success and providing exceptional experiences for families visiting Sydney.”
iD Collective is an independent creative agency operating nationally, offering services in brand strategy, advertising, PR, social media, events, digital and is all about taking brands to the next level.
Source: iD Collective
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