IdeaWorks’ Aden Hepburn takes MD role at VML
Y&R’s new digital offering VML is to be run by IdeaWorks head of digital Aden Hepburn as MD.
According to a press release from Y&R, the Sydney office of VML will be staffed by 50 people over the next few months.
Some staff within the Y&R Brands group will be moving into the new agency – although most will be external hires, Y&R claims.

Nice one Aden! 🙂
Yeah Congrats Aden!
Congrats Aden.
nice work mate. you deserve it
Nice one Aden. Good gig.
Congratulations Ado. Well deserved. Cheers, GB.
Well Done Aden. Awesome
Well done, mate – congrats!
Well done and well deserved!
Congrats mate! Digital buzz blog will live on, right?
Thanks guys! Appreciate the kind words, and yes, Digital Buzz will live on!