If this is a Gold Lion then the jury knows nothing about Twitter (Oh look, they don’t)

Winning a Lion in Cannes is a big deal. Even more so if it’s a Gold Lion.

But that relies on the jury being qualified to judge what’s in front of them.

Looking at one of the Aussie Gold winners from the ad festival this week, my view is that the jury made a bad call, and damaged their credibility in the process.  

I’m perplexed that Droga 5 has won a Gold and Silver in the Direct Lions for its LA4320 Twitter campaign on behalf of V Australia.

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