IGA celebrates multicultural Christmas with Anh Do
IGA has entered the supermarket Christmas advertising blitz with its own campaign featuring Anh Do, encouraging consumers to “save time, shop local” at IGA and Supa IGA Supermarkets.
The campaign continues to focus on the supermarket’s multicultural credentials through celebrating the idea that there is no typical Aussie Christmas.
https://www.youtube.com/watch?v=qmVoUlAk2_Q
Michele Teague, general manager of marketing, Metcash Food & Grocery, said in a statement: “Anh is one of the most loved people in Australia – he has an authentic humour and charm that people really respond to. As such he truly represents the values of the independent Australian retailers that make up the IGA network.”
In support of the Christmas campaign, IGA has created a “digital hub” where people can view, interact and share Christmas content relating to their local community. The site features Christmas recipes and tips, special offers and customers can donate online to the Vinnies Christmas Appeal.
The Christmas campaign follows the launch of the Woolworths and Coles campaigns which feature Jamie Oliver, Heston Blumenthal and Curtis Stone.
Credits:
- Client: Metcash Food & Grocery, (IGA)
- General Manager, Marketing: Michele Teague
- Consumer Marketing Manager: Jo Lloyd
- National Brand Marketing Manager: Helen Kealy
- National Digital Marketing Manager: Ram Bhat
- Agency: Creative Oasis
- Creative Director/Writer: Paul Knights
- Senior Art Director: Paul Tilley
- Group Account Direct: Saxon Wyatt
- Producer: Chris Ford
- Production Company:
- Sound Design Filmgraphics Entertainment
- Director: Adam Blaiklock
- Producer: Rona Lewis
- Media Agency: Starcom Mediavest
- Digital Agency: Razorfish
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I really do think IGA have it right with Anh Do. One of the better ‘celeb’ tie ins I believe.
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