Igloo creates new site for Woodwards

Real state agency Woodwards has appointed digital agency Igloo to create a new website after a competitive tender.

The announcement:

Slick, touch-friendly and content rich, digital agency Igloo has created a new website for leading real estate agency Woodards, after winning a competitive tender for the site.

The strategy behind the new site came from Woodards’ desire to build lasting relationships with people online.

“Whatever the market, people love looking at and talking about property, particularly Melbournians” says Igloo’s Creative Director, Tony Prysten. “We really wanted to put Woodards at the centre of this by tapping into the huge knowledge bank of the Woodards team and developing the site as a great resource for people interested in the property market.’

The new site features blog posts from Woodards agents and an Inspiration Gallery of property images. The property display section has been completely reworked with greater emphasis on imagery and a comparison tool, and social media elements are integrated within the site.

“Our brief to Igloo was to look outwards at what would appeal to clients; focus less on Woodards as a brand and more on Woodards as a source of quality information” says John Piccolo, CEO of Woodards. “The result is a website that is customer focussed, contemporary and innovative – exactly what we, and our clients, are looking for.”

For more of Igloo’s work, check out Igloo.com.au

Source: Igloo press release


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