iiNet won’t be stopped by dinosaurs in ad by BWM

A new campaign for internet provider iiNet sees protagonist Finn as the conductor of a model train set threatened by a dinosaur on the tracks.

The ad aims to highlight the fact that the internet provider has its own broadband network and help team standing by in case of problems.

The campaign by BWM includes the TV spot and online ads and launches this Sunday.

The company’s chief marketing officer Wendy Walker said of the campaign: “The DSL campaign is a beautiful analogy for our market-leading and award-winning customer service which is always at hand to make sure your broadband isn’t disturbed by dinosaurs or any other nuisances for long.”

The ad again licenses The Strokes’ Last Night as the company has in the past.

The campaign also incorporates Spotify audio and banners to emphasise that with the company, you can stream entertainment with fewer interruptions.

A second ad campaign sees Finn free himself of a telephone cord like Houdini for the company’s Naked DSL campaign.

BWM GM Simon Hadfield said of the two campaigns: “These campaigns aim to get people talking about the range of iiNet’s broadband services, and to amplify how iiNet always puts the customer first.

“We’ve done that by demonstrating iiNet’s service and product innovations through a combination of digital and traditional media elements. We believe this combination will create a great opportunity to talk about broadband service and what iiNet is doing to champion the cause.


iiNet – Client
Wendy Walker – Chief Marketing Officer
Kelli Wainberg – Marketing Manager
BWM – Agency
Rob Belgiovane – Executive Creative Director
Jen Barnett – Writer
Chris Boyd – Art Director
Simon Hadfield – General Manager
Muna Nageh – Group Business Director
Margot Fitzpatrick – Snr Onscreen Producer
Finch (Production)
Nick Ball – Director
Karen Bryson – Producer
Rob Galluzzo – Executive Producer
Andrew Thompson – Editor
Method – Post Production:
Nylon – Sound Post Production:


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