IKEA promotes storage solutions with toy robot in latest spot

IKEA has promoted its storage solution products by using a toy robot to clean up the living room in an extension of its ‘The Best Day is the Everyday’ brand platform.

Created by The Monkeys, the new autumn retail campaign aims to promote the ways in which IKEA can solve many storage issues family households have.

Kristin Bengtsson, national marketing manager at IKEA, said in a statement: “We’re very happy with this playful autumn campaign and hope it will inspire many Australian families to find the happiness to be had in the everyday when things are stored away and clutter-free.

“The aim is to free up more time to be able to focus on the fun stuff in life.”

Barbara Humphries, creative director at The Monkeys, added: “IKEA’s products have so much character and usefulness, it’s a real joy to be able to bring those features to life each season.”


  • Client: IKEA Australia
  • National Marketing Manager: Kristin Bengtsson
  • National Marketing Communications Manager: Erin Falconer
  • Marketing Communications Specialist: Erin Burges
  • Interior Design Leader: Melissa McInnes
  • External Channel Activity Leader: Tabitha Krygsman
  • Creative Agency: The Monkeys
  • Cofounder and Group Chief Creative Officer: Scott Nowell
  • Creative Director: Barbara Humphries
  • Copywriter: Andrew Hurwitz & Cyndall McInerney
  • Art Director: Katyana O’Neill
  • Group Account Director: Humphrey Taylor
  • Senior Content Director: Rebecca Tearle
  • Content Director: Lauren Shelley
  • Content Executive: Will Davies
  • Head of Production: Thea Carone
  • Senior Agency Producer: Penny Brown
  • Production Company: Blink Ink & FINCH
  • Executive Producer: Bart Yates & Corey Esse
  • Director: Jonny + Will
  • Producer: JoClaire Thompson
  • Edit House: The Editors
  • Executive Producer: Nicoletta Rousianos
Senior Producer: Daniel Fry
  • Editor: Ryan Boucher
  • Post Company: FINCH Post
  • Head of VFX: Andy Timms
  • Post Producer: Jayne da Costa
  • Colourist: Billy Wychgel
  • VFX Artists: Jonte Wendt & Lee Sandiford
  • Sound House: Song Zu
  • Music Composition: Ramesh Sathiah
  • Executive Producer: Lesley Chambers
  • Music Licensing: Level Two
  • Track: Bubblegum, Confidence Man

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