IKEA releases meat and plant ball-scented reward card via CHEP

Darcy Song

October 6, 2022 9:32

IKEA has introduced the BallerCard, a reward card for its top 250 customers, available by invitation only.

All the recipients are given a year’s complimentary supply of IKEA’s Swedish meat, chicken, veggie or plant balls. Upon opening the delivery box containing the card, the customer will be greeted with the herby scent of Swedish meatballs or plant balls in the air.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.