Ikea seeks expressions of interest for its PR account ahead of tender

Ikea is welcoming expressions of interest from communications agencies ahead of a tender process for its public relations account.

In the last decade, Ikea’s PR account has been held by One Green Bean, Mango Communications and most recently Pulse, which was appointed in 2016.

Mumbrella has asked Pulse about its intentions to defend the account.

Ikea is beginning a pitch process for its PR account

The announcement outlines that Ikea will not be restricted to selecting just one agency at the end of the process with the phrase ‘agency (or agencies)’ repeated throughout.

The remit of the pitch will include corporate communications, public relations, public affairs and internal communications. The successful agency will also assist the in-house team with ‘innovative and strategic planning and execution’.

Expressions of interest can be submitted in a one page document with agency credentials to the email:

Last year, Ikea shifted its creative account from The Monkeys to CHE Proximity following a competitive pitch process.

Ikea’s media account is held by Mindshare.


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