I’m a Celebrity draws 1.324m for 2016 season debut but is beaten by the men’s Australian Open final

Ten’s I’m a Celebrity last night drew 1.324m metropolitan viewers for the first episode of the 2016 season which saw the 12 celebrities, including cricketer Shane Warne, announced.

It was a result that was up on its 2015 debut, which drew 1.2m; however, Seven’s coverage of the men’s final of the Australian Open still drew the biggest audience of the night.

Shane Warne

The announcement of Shane Warne on I’m a Celebrity drew 1.324m.

According to OzTAM preliminary ratings, 1.619m viewers tuned in to watch Novak Djokovic beat Andy Murray in straight sets to win his sixth Australian Open title.

The result was down on last year’s final result, which also featured Djokovic and Murray and which drew 2.088m. Saturday night’s defeat of Serena Williams by Angelique Kerber drew a slightly smaller audience, with 1.393m tuning in.

While I’m a Celebrity was up, a new episode Modern Family at 8:00pm drew 839,000 and the new season of The X-Files appeared not be affect by the six-day delay in its broadcast, drawing 909,000 viewers.

Over on Nine, last night’s Twenty/20 Australia vs India match drew 1.026m viewers.

In news Nine beat Seven in the 6pm bulletin with 1.121m to 1.037m viewers.

Over the weekend the Today show pulled off wins against Sunrise on both the Saturday and Sunrise with audiences of 299,000 to 289,000 and 312,000 to 296,000.

The strength of the tennis helped Seven to win Sunday night with a 29.7% audience share, followed by Nine on 20.5%, Ten on 16.9%, and the ABC on 10.4%.

Related content: Top TV programmers talk the 2016 ratings war


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