I’m A Celebrity, Get Me Out Of Here draws 980,000 metro viewers for its premiere

Ten’s sixth season of I’m A Celebrity, Get Me Out Of Here has returned, drawing 980,000 metro viewers for the ‘Opening Night’ segment of the program and 873,000 for ‘Welcome to the Jungle’. In 2019, ‘Opening Night’ had 1.098m and ‘Welcome to the Jungle’ brought in 1.014m.

2020’s season began a week earlier than 2019’s, with Ten’s chief content officer Beverley McGarvey saying the network was very happy with the performance, despite the decline.

Tanya Hennessy, Rhonda Burchmore and Myf Warhurst are among the celebrities going into the jungle for 2020

“We are delighted with the brilliant audience numbers for the first episode of the new season of I’m A Celebrity, Get Me Out Of Here. It has clearly struck a chord with viewers and proven – once again – that people are looking for a fun and engaging alternative. We look forward to revealing more campmates tonight and four more weeks of jungle fun and surprises.

“I’m A Celebrity, Get Me Out Of Here represents an excellent start to our strategy of giving viewers differentiated flagship content 50 weeks of the year.”

The program didn’t manage to top the night as the most-watched show – that title went to Seven’s Seven News with 1.135m metro viewers tuning in to watch reporting on Australia’s catastrophic bushfire epidemic. Nine News drew 911,000 metro viewers.

Also on offer on Sunday was Seven’s cricket coverage, including the third day of the third test between Australian and New Zealand. The third session was the most-watched of the day, delivering 768,000 metro viewers. Session two brought in 629,000 and session one 479,000. Seven reports 4m viewers were reached overall by the day’s test coverage.

Seven also aired the Big Bash League match between the Sydney Sixers and the Adelaide Strikers, which was won by the Sixers in the final moments of the game. 486,000 tuned in for the second session of the match, while 464,000 tuned in for the first.

ABC’s most-watched programming was ABC News with 706,000 metro viewers. Nine’s summer series of 60 Minutes brought in 583,000 metro viewers.

Ten dominated the key advertising demographics, with I’m A Celebrity holding the top two spots in all three (16-39s, 18-49s and 25-54s) for ‘Opening Night’ and ‘Welcome to the Jungle’. Seven News took the third spot in all three demos.

Ten was also the most-watched channel by metro audiences 25-54, holding a share of 27.2%. In the 16-39 metro audiences, Ten held 25.9% share, giving it the win in that demographic also.

I’m A Celebrity propelled Ten to the top spot in the audience share, holding 20.0% as a primary channel above Seven’s 18.0% and Nine’s 17.2%. ABC held 10.1% and SBS 4.9%. In the network audience share Seven very narrowly took the crown with 25.7%, above Ten’s 25.5%, Nine’s 24.0% and ABC’s 16.6%. SBS held a network share of 8.1%.

Ten also had the most-watched multi-channel with 10 Bold holding a 3.6% share.


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