I’m deeply concerned with the future of the open web’ IAB Tech Lab boss Tony Katsur on why he worries about walled gardens
Welcome to an audio-led edition of Unmade. Today, ahead of his visit to Australia for next month’s IAB Leadership Summit, we talk to IAB Tech Lab’s CEO Tony Katsur about the state of play in digital advertising. And the Unmade Index approaches a new low.
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‘Data provenance is going to be one of the top issues in 2025 and 2026’: What IAB Tech Lab CEO Anthony Katsur worries about
Being the boss of IAB Tech Lab, the standard setting body of the digital advertising industry, must be a frustrating experience. With more responsibility than power, the IAB attempts to shepherd its members towards agreed tech standards including around audience measurement.
