IMAA debuts refreshed board ahead of 2024

The Independent Media Agencies of Australia (IMAA) has welcomed a refreshed board as founding directors, Nick Behr, Dominic Pearman and Darren McKenzie, prepare to step down from their roles at the end of December.

The IMAA was founded by five independent media agency directors in 2020, and has since become a respected industry voice through its support and advocacy for independent media agencies in the Australian market.

(L-R,B-F): Angela Smith, Jaquie Alley, Phil McDonald, Stephen Fagan and Melissa Roberts

Remaining on the board will be The Media Store chief operating officer, Jacquie Alley as chair, and director of media republic, Stephen Fagan, as treasurer.

The pair will be joined by managing director of BCM Group, Phil McDonald, CEO of The Advertising Room, Melissa Roberts and chief brand officer of AFFINITY, Angela Smith, who voted in by members at the IMAA annual general meeting this month.

“It is impossible to overestimate the impact that Dom, Nick, and Darren have had on the IMAA. From the inception of an idea to create an industry body that represents the independent media agency
sector, to what has become an incredible collective voice and positive impact in the industry with more than 160 members,” said Alley.

“A myriad of industry-leading initiatives has not only shaped, but significantly enhanced our professional landscape. We would like to express our profound gratitude for the vision and enduring impact of Dom, Nick, and Darren in the governance and performance of the IMAA to date. They have led with integrity, courage, diligence, and humour and we look forward to their continued presence as active members of the IMAA (and personal lifelong friends).

She added: “I would also like to warmly welcome Melissa, Angela, and Phil to the Board as we prepare for another big year for the indies.”

Commenting on leaving the Board, Behr, who is CEO of Kaimera, said: “I believe we made a significant impact to many independent agencies over the last four years. I am wholly confident that this legacy of positive change will be upheld by the new board. We leave the IMAA in good hands.”

Pearman, managing director of Pearman Media said: “It’s been incredibly satisfying to see the IMAA take flight over the past four years and to see the independent media agency sector become a strong and united force in our industry, particularly as brands see the value in working with indies. I’ve thoroughly enjoyed helping to steer the IMAA and I look forward to watching its ongoing success.”

McKenzie, CEO of McKenzie Partners, added: “It’s been an amazing four years being part of the founding members of the IMAA, to see it flourish and attract indie members from all over the country. We know the independent media agency voice is stronger as one – and it is also louder and more impactful. Thanks to all the IMAA members for making this organisation what it is and to our valued media partners for their support.”


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