IMAA welcomes new media partners including Snap and Mamamia in record year

The Independent Media Agencies of Australia (IMAA) has announced five new media partners for 2024, in a record year of membership for the industry association.

IMAA announced a total of 45 media partners – a record for the organisation – including the return of 40 media organisations who have re-committed, along with new partners Snap, Mamamia, Adobe, Audience360, and Motio.

The returning media partners are: Nova Entertainment, Nine, Seven Network, Network10, Acast, ACM, Amazon, ARN, Bishopp, Blis, Cartology, Crimtan, Criteo, Foxtel Media, GoTransit Media Group, Gumtree Media, GWI, IAS Integral Ad Science, Insticator, JCDecaux, LinkedIn, Meta, Moove Media, News Corp Australia, Nexxen, oOh!, Pinterest, QMS, Quantcast, Reddit, SCA, Scentre Group Brandspace, Sports Entertainment Network, Spotify, StackAdapt, Taboola, TikTok For Business, Tonic Media Network, Val Morgan, and Weatherzone.

IMAA’s industry body partners include Boomtown, CRA, Outdoor Media Association, ThinkTV, and Think News Brands.

“We are humbled to have a historic number of media partners on-board for 2024,” said IMAA CEO, Sam Buchanan.

“The majority of our media partners have been fantastic supporters of the IMAA since its inception in 2020 and we are so grateful for their support. We’re also thrilled to welcome our five new partners and the 40 media organisations reaffirming their commitment to the IMAA this year.

“Our strong partnerships from the media industry are demonstrative of the continued industry support for indie agencies, and the IMAA’s track record for delivering real results for its members.

“It’s a sign of the ever-growing power of Australia’s independent media agency sector, particularly in winning major clients and delivering effective and award-winning campaigns. I’m delighted to introduce our five new partners – Adobe, Audience360, Mamamia, Motio and Snap.”

Mamamia’s national head of sales, Holly Yates, said: “We are proud to partner with the IMAA in 2024. The contribution the IMAA and its members make to the media industry is fantastic and important.

“Mamamia is looking forward to the collaboration, helping IMAA members and brands to connect even more deeply with women and their purchasing super power.”


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