Imagination accelerates growth in Australia with major wins and creative hires

Design experience agency, Imagination, has unveiled new hires and client wins.

The announcement:

Imagination, the original design experience agency, is accelerating into a bold new phase of growth in Australia, fuelled by major client wins and growing demand for its strategic, creative, consulting and content capabilities. In response, the agency has been further expanding its multidisciplinary team, which is delivering milestone projects across automotive, tech, finance and agrifood.

Known for its fully integrated offer across live experience design, brand storytelling, content production, strategy and creative communications, Imagination continues to attract the world’s most ambitious brands looking to challenge the status quo and forge lasting connections with their audiences.

At the forefront of this momentum are two landmark appointments in the automotive space, with Imagination appointed to lead major global launches for both Nissan and Ford.

For Nissan, Imagination’s scope included the creative and production of the recent global reveal for the All-New LEAF, working in close partnership with the broader Nissan team on this major product launch.

For Ford, Imagination was appointed as the agency to lead its historic 100-year celebration in April, held in Melbourne and attended by 1,500 employees and over 1,100 guests. The event featured the global reveal of the new Ranger Super Duty, broadcast worldwide, and honoured Ford’s 100-year partnership with the Geelong Cats, the world’s longest-running professional sports partnership.

“Centenary moments create powerful emotional connections, but the real opportunity lies in shaping the history brands are writing today,” said Alistair Wilson, Managing Director of Imagination Australia.

Being entrusted to lead a major brand’s 100-year celebration adds to a proud lineage of iconic Australian organisations trusting Imagination with major centenary moments, from the Commonwealth Bank and the Royal Australian Navy Fleet Review to the Spirit of Anzac Centenary Experience, NRMA Centenary and Westpac Group’s Bicentennial.

Imagination’s growth continues with a three-year strategic engagement with AgriFutures, delivering creative leadership, content, and production for evokeAG, Australia’s leading agrifood tech conference. At the same time, long-standing partnerships with Telstra, CommBank, and AWS continue to deepen, with AWS Summit Sydney recently crowned Best Brand Event at the 2024 Australian Event Awards. The team recently delivered their fifth Summit at Sydney’s ICC in early June.

These wins have triggered a significant uplift in investment across Imagination’s creative and experience studios, with the local team growing by more than 30% in the past year. The agency has made a suite of high-calibre appointments to its Australian business to supercharge its creative output:

Key Creative Appointments:

• Stephen Van Elst, global creative innovation director: Bringing immersive innovation to Australia as part of his global role, Stephen will challenge conventional thinking with bold, boundary-pushing experiential and content design.
• Vanessa Tucker, creative director: A culturally attuned thinker with experience across PR, sport, entertainment and tech, Vanessa has led global campaigns for American Express, Coca-Cola, Microsoft, Adidas and McDonald’s.
• Brett Glover, creative director, screen and content: An expert in AI-powered content and screen storytelling, Brett returns from a decade in the U.S. with Method Studios, where he led work for Nike, Pepsi and the NBA.
• Rowan Marchingo, creative communications director: Rejoining Imagination with two decades of brand narrative experience across enterprise and entertainment sectors.
• Drew Scott, creative lead: Strengthening Imagination’s design edge with experience gained from working across McLaren, Lenovo, and World Rugby.

Imagination Australia’s Creative team is led by Dan Simon, a nine-year Imagination veteran recently appointed as Head of Creative for Imagination Australia.

“What sets Imagination apart is the blend of strategists, storytellers, designers, producers and content creators working as One Imagination Team,” said Simon. “Strategy, content, communications and delivery are built into how we work. For clients, that means less complexity, clear accountability, faster results, and cohesive experiences from idea to execution as we solve problems with strategically valuable ideas that drive real impact.”

Wilson added, “In a world shaped by rapid change and uncertainty, Imagination has stayed focused on our clients. We are investing in the talent and capabilities they need to stay ahead, building depth across consulting, communications, content, and creative. That is helping brands turn opportunity into action through experiences that create memories, shape culture, shift behaviour and drive growth.”

Source: Imagination

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topics Brett Glover Dan Simon Drew Scott Ford imagination Nissan Rowan Marchingo Stephen Van Elst Vanessa Tucker

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